SOCIAL MEDIA PROGRAM: CEBU LIVECAST
Join us in CDM’s highly-rated Social Media Program Cebu Livecast, which will be a unique learning experience that combines a face-to-face learning session and a Livecast with our Subject Matter Expert on Social Media. This interactive learning experience uses the power of technology to enable you to learn, collaborate, and connect with learners alike and your mentors. Experience for yourself how technology can elevate your learning experience.
With this Social Media Program, you will be able to navigate through the complex world of social media marketing. This 2-day course covers Social Media Strategy & Execution. Deep-dive into the different social media platforms, maximize your campaign through influencer and community marketing, and learn about crisis management. Elevate your strategy to bring your brand awareness to loyalty and advocacy.
DAY 1: SOCIAL MEDIA PLANNING
- Social Media Strategy
- Social Media Landscape
- Social Media Framework
- Articulating the Strategy Statement
- Insighting on Social
- Interests, Attitudes, and Opinions (IAOs)
- Common Usage of Platforms
- Specific Category Considerations
- Setting Goals on Social
- Goals vs. Objectives
- KPI Setting Framework
- Consumer Journey
- Content Strategy
- Hero-Hub-Help Framework
- 70-20-10 Content Split
- Content Calendar Considerations
- Engagement Strategy
- Conversation Categorization Plan
- Do’s and Don’ts for Engagement
- How to Deal with Brand Detractors
- Basic Conversation Escalation Plan
- The Fundamentals of Crisis Planning
DAY 2: SOCIAL MEDIA EXECUTION
- Influencer Marketing
- Influencer Marketing Definition
- Selecting Influencers
- Working with Influencers
- Measurement & Metrics
- Metrics to Consider
- Reporting Basics
- Metrics to Consider
- Review & Optimization
- Case Study Review
- Case Studies of Social Media Strategies/Campaigns
- Dissecting the Good & the Bad
- Opportunities for Improvement
- Case Study Review
This is a blended learning approach. We combine a face-to-face classroom session with a livecast from our Subject Matter Experts (SMEs). This interactive learning methodology uses the power of technology to give you the same content, design, and experience of our highly-rated Social Media Program. Take part and collaborate with your teams in a hands-on and experiential learning experience to be led by your on-site facilitators.
Once enrolled in the program, you will gain online access to course resources. You are also entitled to a lifetime access on a collection of online learning modules. This will complement your learning experience to ensure you are equipped with expert knowledge on Social Media Marketing.
Take this opportunity to sit down, be part of, and collaborate with a rich network of like-minded people who desire to leverage on digital opportunities and shape it. Be one with a community of lifelong learners and your mentors, who are Subject Matter Experts and industry experts who will guide you throughout your whole journey.
Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs as partners who share with their students the best practices and latest digital trends.
Performance Marketing Manager,
Chief Digital Officer,
Full Day Program Session
PHP 24,900 + VAT
Early Bird Rate. Valid until September 19.
PHP 11,900 + VAT
- 16 hours of face-to-face and livecast learning sessions (lectures, experiential learning approach, hackathons, and activities)
- Lifetime access to supplementary learning materials – readings/videos/case studies via our student learning portal
- Lifetime access to class presentations by our Subject Matter Experts
- Opportunity to consult with the Subject Matter Experts during class
- Certificate of Participation at the end of the program
- Meals are provided (Lunch, AM & PM snacks)
- 9:00 AM – 6:00 PM
- October 19 & 26
- The Company
G/F Building 4, JDN Square, P. Remedio Street, Mandaue City, Cebu
Who can take this program?
This is open to everyone who wants to deep dive digital learning in social media. The general profile of our students for this program range from marketing professionals, marketing specialists, PR managers, and entrepreneurs.
Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.
How do I enroll into this program?
1: Choose Your Program
Select your preferred Program Class & Program Schedule on this page.
2: Complete Your Application
3: Payment and Confirmation
Once application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to seeing you in class as you embark in your digital journey!
What are your payment options?
You may choose to make a Bank Deposit, Online payments (via bank transfer) credit cards or pay with major Credit Cards (via PayPal).
Should you need assistance with your payment, you may easily contact our Customer Support Team to discuss this further.
What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 days full of a comprehensive learning experience on the basics of social media marketing. However, a 1-day rate is offered for those who wish to attend only 1 class session. Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.
Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the full-day regular class rate. There will be no CDM Certification offered for this program.
You may also choose to receive a CDM Certification for Social Media. This is earned after finishing the course and passing the certification exam. We recommend to get this CDM Certification to be a recognized expert in your field.